1979 New York City marks the culmination of the seventies, an era that encapsulates our most vivid images of celebration, freedom and creativity. The world was still shaping its contemporary identity and recovering from over half a century of wars and violent fights, whilst New York City repositioned itself as an epicenter of art and ideas that would change the DNA of pop culture for the future.

For her scarves, Lina Kremer uses antique African fabrics made out of 100% cotton, some of them over a century old and hand-dyed with natural indigo. Sourcing vintage materials with a naturally worn and distressed quality lends to the casual spirit of the 1979 collection. All her pieces are unique with embellishments ranging from Japanese cotton thread to intricate beadwork that possess a piece of subtle luxury. Each piece has a story to tell that is reinterpreted in the context of New York City. Authored by the wearer, the piece can be styled as a thin scarf, head wrap, belt, bow, and in any other way that inspires. 1979 continues to feed the dreams and passions of a new generation with creativity and a clearer notion of who we are.

Lina Kremer was born in Moscow in 1979. She immigrated with her family to Vienna shortly after the Putsch in 1991. Lina has been living in New York for nearly a decade, where she found love and had her two children. The creative process behind her pieces is inherent to a city in which cultures collide to form a new identity that is specific to her various artistic projects and the freedom of her personal style.

The titanium Rattlesnake pendant and keychain draw inspiration from Richard Avedon’s Rattlesnake skinner, a seminal work from the 1979 series, which depicts the working class of the western United States, as a contrast to the glorified images of cowboys in American culture. This piece consolidates the spirit of freedom in the face of a rapidly homogenizing culture.